All novelty brands

Indie Makers & Small Studios

A Loughborough-based publisher of illustrated greeting cards, stationery and gifts, working with a large roster of independent artists. It also runs the Pillow Fight design competition.

Indie Makers & Small Studios

Theodore Gray's element-collection project, selling photographic periodic table posters, cards and physical element samples alongside a reference site with thousands of specimen photos.

Desk Toys & Fidgets

A long-running catalogue retailer of jigsaw puzzles, brain teasers, personalised gifts and oddities. It is one of the traditional mail-order homes for the puzzle-and-curiosity shopper.

Gag Gifts & Prank Mail

Turns a child's drawing or any photo into a custom stuffed animal, pillow or pair of socks. The appeal is that the finished plush keeps every strange proportion of the original sketch.

Subscription Boxes

Publishes educational science kits, magic sets and family board games, including light-up craft kits and chemistry sets. The magic kits in particular sit squarely in novelty territory.

Indie Makers & Small Studios

A small Providence-based shop describing itself as purveyors of lighthearted non-perishables, selling greeting cards, pins, magnets and other printed goods with a dry sense of humour.

Indie Makers & Small Studios

A Milan brand making colourful stationery, diaries, calendars and small gadgets with a playful design language. Its novelty pens, lamps and desk items land squarely in gift territory.

Indie Makers & Small Studios

Makes numbered vinyl collectibles of internet personalities, memes and streamers, released in timed drops that sell out fast. Each figure ships in a box styled like a video thumbnail.

Party Novelties

A UK games and gift company producing family party games alongside licensed titles, mixing recognisable brands with original ideas. Games are built for quick play with minimal rules.

Party Novelties

A London brand making design-led partyware, tableware and games for hosting, including cracker jokes, trivia sets and themed table kits. Leans festive and charming rather than crude.

Desk Toys & Fidgets

Yo-yo maker operating since 1984 and credited with the clutch-based auto-return mechanism that made yo-yos easier for beginners. It also sells kendama and other skill toys worldwide.

Party Novelties

A magic company making magicians since 2001, selling trick decks, gimmicks and video training aimed at turning buyers into performers. Also produces its own designer playing cards.

Party Novelties

Makes whimsical, high-quality party supplies, children's dress-up and toys with an illustrated, slightly storybook aesthetic. It is the tasteful end of the party-novelty spectrum.

Indie Makers & Small Studios

The company that popularised the Scratch Map, a world map you scratch off as you travel. Beyond maps it sells travel gadgets and gift items aimed at the same wanderlust audience.

Desk Toys & Fidgets

A long-established American maker of science toys, best known for precision gyroscopes, liquid motion bubblers and other small physics demonstrations that double as desk objects.

Gag Gifts & Prank Mail

An online novelty shop carrying a broad range of fun gifts and gag items across price points. It is a general-purpose stop for silly presents rather than a single-product brand.

Desk Toys & Fidgets

Makes the World's Smallest line: fully functional miniature versions of famous toys and games, plus tiny licensed novelties. The gag is that the shrunken versions actually work.

Desk Toys & Fidgets

The British company that invented the lava lamp in 1963 and still manufactures them in the UK. Founder Edward Craven Walker's original design is sold directly from the factory.

Party Novelties

The Austin publisher behind Munchkin, the card game that turns dungeon crawling into backstabbing, plus Illuminati, Car Wars and GURPS. Long-running and unapologetically nerdy.

Gag Gifts & Prank Mail

An American gag-gift brand producing its own funny presents: joke mugs, prank kits, rude candles and absurd novelty items designed to land as a punchline at a gift exchange.

Indie Makers & Small Studios

A print shop making snarky greeting cards, journals, mugs and desk goods, all designed and produced in-house. The voice is blunt and the print quality is deliberately good.

Indie Makers & Small Studios

A letterpress studio producing illustrated greeting cards across birthdays, weddings, babies and thank-yous, with a hand-drawn house style. Cards are printed in small runs.

Indie Makers & Small Studios

Makes soap, lotion, lip balm and solid cologne scented like the Wild West: campfire, whiskey and, most famously, bacon. The gag is that the scents are genuinely well made.

Desk Toys & Fidgets

Home of the Tangle, the original fidget toy: a loop of curved segments that twists endlessly in your hands. Versions range from smooth to heavily textured for sensory use.

Party Novelties

A UK gift and games developer producing licensed products and ready-to-go novelty gifting ranges, plus bespoke items for retailers. Strong on light-up and desk novelties.

Party Novelties

An independent game publisher best known for Fluxx, the card game whose rules change as you play, plus Loonacy and pyramid games. Family-run and deliberately small-batch.

Gag Gifts & Prank Mail

The original glitter-bomb-by-post service, running since 2015. It mails an envelope engineered to spray glitter when opened, with an optional custom message and stickers.

Indie Makers & Small Studios

An independent designer selling pop-culture and current-events greeting cards, pins and prints under her own name. Designs tend to be timely, blunt and one-liner driven.

Gag Gifts & Prank Mail

Turns photos of your pet into a custom plush replica, along with slippers, socks and figurines in the same likeness. Results range from touching to genuinely unsettling.

Indie Makers & Small Studios

A Pittsburgh letterpress studio printing blunt, funny greeting cards along with mugs, keychains and trinket trays. Cards are printed on vintage presses in small batches.

Gag Gifts & Prank Mail

Makes loud printed socks along with underwear, hats, slippers and slides, mostly built around pop-culture and food prints. The pitch is maximum print for minimum money.

Gag Gifts & Prank Mail

Makes extreme sour candy sold in a hazard-drum tin, rated on a pucker meter, plus Slime Licker rollers and sour taffy. The whole brand is a dare in confectionery form.

Indie Makers & Small Studios

A woman-owned candle company in Snohomish, Washington making hand-poured soy candles with bold, sweary labels. It sells retail, wholesale and custom-labelled batches.

Gag Gifts & Prank Mail

Ships anonymous pranks to a target's door, including mail tubes, prank boxes, fake parking cards and sticker packs. Orders can be sent entirely without a return name.

Desk Toys & Fidgets

A high-end yo-yo maker machining its throws in Eugene, Oregon, with a community site attached. The company is known for its Side Effects interchangeable axle system.

Party Novelties

A long-running party supplier specialising in glow products, LED accessories, decorations and bulk novelties for events. Strong on the light-up side of party gear.